Pedal - Rethink Your Ride
Product Design, Branding, UI/UX
Pedal is a company seeking to build eco-conscious, alternative forms of transit to reconnect people with their cities. Pedicabs create a community conducive to exploration, awareness, and general well being. Cars in cities simply aren’t the most efficient or fun means of getting where you need to go. With Pedal you can easily order a pedicab to pick you up and take you to wherever you’re going.
1. Branding
2. Product Design
The core idea of Pedal is quite simple: take the on demand ride model that Uber and Lyft have introduced and apply it to an outdated market that has lagged behind technology for far too long. In 2011, Uber expanded their services to Pedicabs in Austin TX. However, the biggest problem is that the Pedicab industry is VERY different than the taxi cab industry. You can't just apply the exact same model directly to it.
Through pedal's strategic partners in the Pedicab industry, many riders and fleet owners were interviewed in order to understand the intricacies of the Pedicab market before beginning to design the technology that would power the on demand ride service.
3. User Experience Design
4. user interface design
5. Marketing
This short digital animation was shown on TV screens that ran 10 second ads on the back of pedicabs in Denver, CO.
Thanks!
And always remember:
Save a horse, Ride A Pedal
